search engine optimization tutorial: March 2009

8 Masterful Tips For SEO

The main idea behind ranking well on Google (SEO) is to analyze the top ranked competitions websites for your chosen keywords to find out exactly what they are doing and then do those things, BUT to do it just a little better - to one up them in order to obtain a better ranking. Sound Simple? Actually, it is!

Here are a few simple steps that you can take to optimize your web for best results with Google and the other search engines.

One: Do NOT try to optimize your web page for the number one searched keyword. The competition is way to fierce and unless you have a huge site and a tremendous amount of experience it just won't work. If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until you build some momentum and get some initial traffic from the easier ranking keywords with less competition. Keep digging for keywords and you will find the exact right mix for your site.

Two: Use your main keyword in the title of your page. I'm referring to the meta tag title in this instance – the name that shows in the tab in your browser. Make it as short as possible, while still using the main keyword phrase.

Three: Use your main keyword in an “h1” header tag. Google looks for this and you gather “points” if it's utilized. The “h1” header tag should be as far towards the top left hand side of the page as possible. When Google “reads” a web page, it looks at the text beginning at the top left hand side of the page, and then follows down to the bottom right hand side of the page. Remember, for best optimization, use your main keyword phrase in this “h1” tag.

Four: Use your second best keyword phrase in an “h2” tag and place it somewhere near the top half of your page.

Five: In addition to hyperlinking your keywords within the text on your page – make sure that you also bold, italicize and/or underline them. Once you have finished writing your page copy, you should go through and bold, underline, or italicize some of the keywords – but only 1 time each, maximum! Only do 1 per keyword or it will hurt you more than it helps.

Six: Use images and MAKE SURE that you use the “alt” tag so that the search engines can “read” your images. (Search engines can't really read images, so it's imperative that you use the “alt” tag and use your keywords – it doesn't show on your page until a visitor hovers over the image and yet it is tremendously helpful for SEO

Seven: Make sure that MINIMALLY, your main keyword is within the first sentence of your page AND the last paragraph or sentence.

Eight: Write your copy with a keyword density of NO MORE than 3-5%. You MUST provide useful, original and READABLE copy for your visitors. Google is getting better and better at finding spam pages and yours will suffer in the rankings if your keyword density is to high. Mix your 3-4 keyword phrases evenly throughout the page.

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Content Writing for SEO Websites

USA SEO Pros Increases Staff for Increased Demand

Demand for new site builds has gone through the roof lately for USA SEO Pros and the SEO and Design teams are at the moment full. Bringing in a new content writer, the Operations Manager Steve Howe has full confidence in the writing ability of the new hire.

“I’ve watched his typing speed and accuracy and it’s definitely going to help when we get clients upgraded to newer systems and packages.” Quoted from the Operations Manager, “having a new mind certainly does broaden the writing styles when we need just the right keyword penetration, but not going into the realm of being too repetitive.”

The sales team, putting out more sales than ever, are making sure that the new hire is going to have quite a bit of work on his hands. USA SEO Pros has walked him through the content requirements so that every bit of literary work is as good as it should be when placed into the campaign page. The utmost consideration needs to be taken so that the content is written to spec and that no keyword is left behind. Giving each site a greater fighting chance to strive to the top of search engines.

With the requirements made clear, the new content writer has been steadily working to help pick up what the others simply can’t due to the number of site builds and campaign pages that the sales team pushes back. The USASEOPros team is gearing up for a stream of clients.

USASEOPros has been and is consistently pushing forward with the content requirements, presenting challenges and goals for content writer and SEO tech alike. All for the greater good of better SEO practices.

New SEO Tag "canonical url tag"

New SEO Tag "canonical url tag" on Canonicalization

Last Fortnight Google, Yahoo, and Microsoft announced support for a new link element to clean up duplicate urls on sites.

The 3 Major search engines Google. NSN and Yahoo have come together to support a new meta tag.

It is very rare that three Big Boss join up on the same thing. It must be something good, right?

Reduce the Negative Impact of Duplicate Content from Canonical URL's

The new meta tag deals with the canonicalization issue deals with multiple url paths that reference the same content.

What is a canonical issues ?

For those of you who don’t know about canonical issues ;it is effectively a tag to deal with multiple pages with the same content
but with different tracking codes. The new tag also helps to reduce duplicate content problems.

An example of this would be:

---->http://www.domain.com/anand5.aspx?id=45
---->http://www.domain.com/anand5.aspx?id=45&this=true

Here is how the meta tag looks it should be placed in the head and will contain one URL all link values would be awarded to the URL stated.

This simply works just like your other meta or link tags for CSS / link tags,it means that you need to add the respectively to open and close the tag, the dynamically generated url parameters and the page itself are all pointing back to the original, which means your pages are no longer fighting amongst themselves as duplicates.

The Canonical URL tag attributes is similar in so many ways to a 301 redirect from an SEO perspective.

In true sense, you're telling the search engines that multiple pages should be considered as one (which a 301 does), without actually redirecting visitors to the new URL

From a Experienced SEO view that perspective duplicate content can seriously hurt your website page rankings my by including the canonical tag you can reduce the amount of duplicate content.

Ensure that all duplicate URL’s or pages are under one folder then you can inform search engines using the canonical tag that the contents in the folder is meant to be duplicated and the URL you state in the tag will receive all the SEO link power that’s currently mushroomed across the duplicate URL’s and will help your several duplicate content penalty issues at large.

This new SEO canonical tag will helps to avoid all duplicate content issues and can be a great help for all of those using ID sessions, use sorting options of their products which cause presenting the same
content on different URL addresses. It’s a great leap towards cleaning the search engine indexes from copies or duplicates of the same content.

Well done Big boss of search engines!

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What makes a link builder an “Expert”

Link building is not as easy as it may seem. For a link builder, it’s a time consuming and challenging job. It involves a large number of links to make your brand and only one link to break your brand. Therefore, link builders have to be smart and attentive.

Someone who involves in link development is called a link builder either exchanging links, buying and selling links or baiting links through content. Therefore, like other marketing experts, link builders must possess some skills that can make him/her an Expert.

Knowledge of Domain - Link building is data intensive because of the amount of research and tracking it requires. If a link builder has good knowledge of the domain, it can help him to gather quality resources for link. A link builder has to understand the domain specifically, so that he can analyze linking effect for each domain.

Understanding of Quality - Every link does not pay equally. Link builder has to understand that one quality link could be much better than 100 low quality links. A link from low quality or non-indexed sites can be a worthless effort.

Like others, for a link builder time management is of paramount importance. And hence he should devote his valuable time for right thing (quality link) and in a right manner (using the best techniques).

Good writing skills-In online marketing, where you can not make your presence verbally communication through writing is the only option. For a link builder, good writing skills include being able to convey message effectively and convince others for your work.

Link builder's job includes too much communication with site owners, webmasters and customers. Thus, link builder must have the ability to represent a website in the best possible way.

Hardworking and tactical – Link building is an ongoing process which requires hard work in each and every effort such as data collection, sending mail for link exchange, adding links etc. All these efforts require hard work for better implementation.

Not every time you can receive good response by following the predefined activities, and there you need to use few tactics to get a result. Here, the tactical skills of a link builder come into consideration. Link builder should be able to deal with people in a sensible and tactful manner.

A link building campaign success totally depends on link builder’s skills. Thus for a link builder, it’s advisable to develop and improve these skills with time and become an “Expert”.

Opt-in Email Advertising

In this World of Information Technology, spamming is a grave matter of concern to be taken into the consideration. Email marketing without permission brings about a great potential risks. Anti-spam campaigns have been held-out by the major Internet service providers (ISPs) such as: America Online, Yahoo!, MSN Hotmail and others to penalize those who are accounted for spamming thingy.

Many businesses are employing Opt-in email advertising in their Business so as to stay away from a spamming (bulk/unsolicited mails). Opt-in email simply denotes that the user has agreed to accept the advertisements and information regarding the business newsletters, coupons for particular services, or messages declaring about the new products or of sales events.

With spamming, email marketing seems to be not happening in the Internet. But with Opt in list, Online Business can boost-up their bottom-line of the business through means of an email marketing without loosing sleep on being accused of spamming.

Email marketing is one of the easiest, fastest, cost-effective and convenient way to market your company as well as your products. And as a result, you will be coming-out with the flying colors as you can generate income and cement the customer relationships. There are two types of Opt-in email advertising which has to be considered when putting-up the opt in list.

Single opt-in Advertising: In building single opt-in list, online businesses would simply use a “sign-up tag” in their web sites so that whenever a person visits their website, they can opt to subscribe in the business’ email list.

Confirmed opt-in Advertising: It entails a confirmation message after the customer had subscribed to the particular web site’s email list.

In order to be successful in this virtual world of Internet Marketing, Opt-in list is must with the email marketing. And apart from this, one should follow the rules of a Federal Trade Commission obediently on the subject of the advertising and spamming.

Website SEO Services

Website SEO services help to promote your business website among online users through leading search engines such as Google, Yahoo, MSN and AltaVista. Website SEO assists online customers to locate products and services quickly without making much effort.

Optimizing Web Pages Can Produce Outstanding Results

In order to be triumphant in online business, you need to have websites which can be easily located by search engines. Since net surfers usually conduct searches through search engines, achieving top rankings in search result pages is important.

Through website SEO you can reduce the expenses involved in advertising your products and services through other mediums. With the website attaining higher rankings, considerable increase can be observed in the customer visits and sales leads. Besides, with the popularity of the website, further improvement can be achieved in search engine rankings. Website optimization procedure ensures long term positive results, through maintaining the same ranking positions. You don’t have to make any additional investment either.

Innovative Techniques to Achieve Better Website Rankings

Significant website optimization services include:

• Research of keywords
• Competitive analysis
• Creation of website content
• Optimization of HTML codes
• Creation of Meta tags
• SEO copywriting
• Building of links
• Directory submission
• Search engine submission
• Blog creation
• Article submission
• Pay per click advertising
• Regular monitoring of website
• Maintenance of ranking reports

Cost-effective Services to Accomplish Your Business Goals

Without using proper search engine placement services, it would be difficult for you to achieve your unique business goals and targets. Therefore it is ideal to obtain the assistance of an SEO firm for the best natural SEO services. For providing reliable and cost-effective website optimization services, there are several professional firms active in the field. Select the firm which can ensure solutions that will help you achieve enhanced visibility in search engines, by sincerely considering your business goals and budget limitations.

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Content Writing for SEO Websites

Currently, your website has become the most crucial component for promoting your business online, and therefore web content is very significant. Unlike any other type of writing, content writing for SEO websites need to be fresh, relevant and unique.

Make Your Business Expand through Words

To attract the maximum number of visitors, it is essential to keep your web content interesting, easily comprehensible and useful. Readers, who peruse the short, crisp and simple content on your website gets the required impression regarding your products and services. Search engine optimized website content helps to make your brand more visible and thereby promote your business. It helps your business to establish itself and expand by

• Improving search engine ranking
• Increasing organic traffic
• Enhancing sales conversions

Copywriting - Optimize Your Site

Captivating and appealing websites are developed by mixing relevant and high quality keywords in the content, which leads to higher ranking in popular search engines such as Alta Vista, Ask, Google, MSN and Yahoo. Keeping your target audience in mind, the SEO copywriters develop new SEO friendly content or optimize the existing content for general websites, blogs, articles, press releases and many more. To optimize your content, the professional writers:

• Do intensive search by analyzing your target market and competitors
• Describe your service in the best words following a consistent style throughout the page with apt keyword density
• Present information in a logical and convincing way
• Do site structure with relevant links and make it easily navigable
• Convert pages to HTML

Enrich Your Website with Quality Content

Today, there are many SEO companies offering top-notch copywriting service for optimized websites. These providers have experienced and talented copywriters, who convey valuable information utilizing a blend of powerful, strong, persuasive and motivating words. When you need the service of copywriters to maintain a leading position on the World Wide Web, choose the best professional help available in the market.

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How to Execute an Effective link Building Campaign with Guaranteed Directory Links

Link building is no easy task but if you want to optimize your website for users and the search engines then this is a task you should not avoid. In fact, many SEO specialists and consultants consider that link building is in fact what SEO is all about and with due reason because the more links you have the more traffic your website will get and the higher your sales will go; if you are selling something on your site that is!

By now you should know that there are several types of backlinks, there are reciprocal, one way, there are three-way and so on. In a nutshell, reciprocal links are those created after 2 webmasters agree on placing links to each other's site and because reciprocal links can be used to artificially influence the search engine result pages; search engines such as Google and Yahoo have devaluated these links so the best and some will say "the only choice" is to go with one way links.

One way links are harder to get because you can't enter into a direct agreement with webmasters to get them (for the most part) - Instead people who get one way links to their sites get them in a more natural way because those who place the links are placing them in relevant pages. One way links can be created in forums during conversations, in web blogs where people discuss a particular topic and in many other places. As you can see there is a higher level of quality when it comes to one way links which is why they are given more weight by the search engines.

The problem with link building is that you need to get really creative in order to get these precious assets because if you can't enter into an agreement with hundreds or thousands of webmasters to give you these links you will obviously not see any benefit from this information. There is however, several proven ways to generate backlinks and the one we are going to talk about is "directory submission"

Directories:

These so called "directories" have been around for a long time and as a matter of fact, Google is deeply intertwined with DMOZ which is one of the oldest human edited directories. Directories are important to the search engines because they often "feed" new links to them where original content can be found, this fact triggers a constant inflow of web spiders to there we say "invade" web directories in search for new content.

So at this point you should be thinking, lets incorporate directory submissions in our SEO efforts and so you shall if you want to get anywhere but you will soon realize that directory submissions are not guaranteed, this means that most people who offer these services can't guarantee hard links because for the most part they are just throwing your URL in categories which might not be the most relevant thus causing your URL to get declined by editors.

So, where are we going with all of this? - Basically if you want to run an effective hard link building campaign you should look for Guaranteed directory links instead of just services that offer directory submissions because you won't know whether or not your URL is being approved by directories. With guaranteed directory links your ROI will increase and you will be running a more effective campaign as you will soon realize that when it comes to the web, links are a currency.

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Affordable Website Promotion Services

For small businesses and home entrepreneurs, affordable website promotion services are of great help. This is a time when people try to find info about anything under the sky, right at their finger tips, just by a double click of the mouse. This is the reason why businessmen nowadays create websites of their own so that all information about their products and services can be posted and made accessible to the public. With tight competition prevailing, it’s truly hard for budding businesses to stay ahead, without a search engine optimized website. Search engine optimization can be effected through reliable SEO companies that provide website promotion services at affordable rates.

Simple Methods of Website Promotion

Website promotion has become easier and more affordable with the utilization of innovative techniques. Easy website promotion methods by submitting in various search engines, directories and websites can be adopted. PPC or Pay per Click marketing is becoming increasingly popular these days. This is an ideal means to draw more traffic to your site within a limited time. Link building, content development, domain development and blog marketing are some other methods you can take up to get more exposure for your business. However, affordable website promotion services offered by SEO companies include, but are not limited to:

• Strategic planning
• Designing and maintenance
• Creating flash animated ones
• Creating professional appearance with keyword rich contents and ads
• Site uploading

Purpose of Affordable Website Promotion Services

For blossoming business firms, it is important to reduce the expenses involved while implementing methods to improve business productivity. Companies and businesses that don’t have enough marketing budget can depend on affordable website promotion services. You can produce more revenue, reach and inform more people, communicate with global clients, and sell your products with minimum marketing expenditure involved.

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Why Link Building Is So Important In SEO

The process of link building is not just one of numerous SEO strategies that are employed on the World Wide Web today; in fact, it is crucial to the success of any website trying to compete in the technological age. Even if you have no other SEO methods in place, your site should at least work on building a reliable base of back links.

Why Are Back Links So Important To The Success Of A Website?

For starters, having relevant, reputable sites linking back to a site is one indication of the success and popularity of that site in the eyes of the general online public. And as long as these incoming links are from a quality source then the website’s page rank will improve, thus improving its location within online search results, as well.

What Defines A Quality Back Link?

There really is no true definition or standard to be used in determining whether or not a site can be considered high quality – you’ll just have to use your best judgment on this one, as well as a little bit of trial and error. The more popular and well-established sites will obviously be of the highest quality, though it can sometimes be difficult getting your link posted with them.

You’ll also want to consider the relevance of the websites that are providing you with back links, too. If these sites have content that is similar to yours then they are likely to be more beneficial when compared to some random, off-topic website.

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On Page optimization

Tips for Seo optimization

The World Wide Web is a competitive industry in and of itself; with so many companies eager to take the leap into the 21st century, the internet has become littered with websites. And that’s where the SEO specialist comes in; one who not only knows what users are searching for on the internet, but who knows how to capitalize on these trends in order to help a website reach its fullest potential.

Depending on the type of website in which you are implementing SEO, there are several different strategies you may wish to use. If you’re developing an SEO campaign for a highly competitive business, there are several things you should keep in mind.

-Watch the competition closely. If another site is more successful at one aspect of SEO or another, don’t be afraid to borrow some of their ideas.

-Instead of keywords, you may want to focus on key phrases. Also, in order to help with local searches, make sure to include the name of the company and its location in the web content you are creating.

-Keeping the site’s content updated. The more content that is out there means that ultimately more people will see your site. Keeping this content updated with fresh material will keep web users coming back for more and improve the site’s page rank at the same time.

-Establish a link base with your competition; this works especially well if you are able to provide lower costs or an overall better service than them.

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How To Create SEO Content For Large Corporations

Search Engine Optimization (SEO) for a personal blog, website, or local business is one thing; it is an entirely different endeavor when it comes to creating optimized content for a large corporation. These companies have tremendous budgets, and they’re willing to spend – as long as you can produce results. The key here is conversion rates – if your content simply isn’t turning visitors in customers, then your SEO services are nearly useless. And if it’s a large corporation that you are working with they won’t hesitate to replace you. With that in mind, there a few solid tips and techniques to keep in mind when designing optimized web content for a large corporation.

-Do your research. This is true not only when it comes to keyword research for the actual SEO, but for the actually company that you are working for and the products or services they provide. The better you know a corporation, the easier your SEO job will be.

-Analyze any previous data that is given to you, and use it to make improvements to their web content.

-Establishing links with other companies is something most large corporations overlook for one reason or another, but just like with small sites it can be an extremely helpful SEO strategy.

-Keep yourself educated on all of the newest trends in SEO, and don’t be afraid to promote ones that you believe in. Because the world of SEO is constantly changing and evolving, you’ll need to keep up-to-date in order to stay ahead of the competition online.

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Three Ways to Raise Ranking in Search Engines

SEO Secrets - Is SEO Just A Scam?

In today's world of Internet marketing, a website will either be a success or a failure based on whether or not the site was built with SEO in mind. So are there really any SEO secrets?

The fact of the matter is that when someone is searching for something on the Internet they will use search engines such as Google. Properly optimized sites allow search engines to find your website on the Internet. Without basic search engine optimization your ranking will be horrible or not exist at all.

PortalFeeder Seo Tips

Before someone can begin giving you their SEO services, your website must be carefully analyzed. There are several ways in which someone can analyze your site. The first way is the functionality of your website to work with SEO for search engines.

This mode will check for keywords within your website, check HTML code, and also check to see if you have meta tags. It will also check to see if your website provides a user friendly environment.

When building a website you should carefully consider who you want to target and who your audience is. Depending on your audience, you may want to change how you are promoting your website or product.

It is important to use the appropriate key words that will apply to your target group or audience. It is important to pick keywords that really hit home with your target audience.

The next part of process is analyzing what your competition is doing. You should check to see who of your competition is ranked high, and if they are, what they did to get ranked so high.

Keyword Research

After you complete these first steps, you must plan out a way in which you can improve the SEO on your website. The first part of planning this out is deciding which keywords are the most relevant to your website.

The best way to do this is to look at your target audience as well as the service or product you are providing to your target audience. Your keywords are the most important part of the whole process.

Once you have selected your keywords, you must reorganize your website. In general three to five percent of your website should contain keywords that you previously decided on.

If you put too many keywords on your website it will confuse users and will turn them away from your website! Many search engines will even pick this up as spam which will lower your rank!

SEO Tips

There are other ways to optimize your site besides the content that is actually visible. When coding your site and creating meta tags you should also keep your keywords in mind.

Creating links back to your website will also help significantly when trying to improve your ranking on the search engine. One-way links will help a lot even if another site does not link you back. It will help your cause to put links on your site to other sites that share the same keywords.

At the same time, reciprocal links will help much more then single way links will. If you can get the link to your website on a directory website it will also help a lot.

One of the best ways to increase traffic to your website is by submitting articles. Submitting articles will raise your ranking on the search engine and at the same time aid in bringing in more traffic to your website!

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